Case Studies: BUSINESS Studies

TOPIC 3: MARKETING

The businesses used for case study purposes are:

• Subway – target market
• Pepsi – branding and packaging
• Coca-Cola – product differentiation
• Tiger Airways – pricing and promotional strategies
• Nintendo – word of mouth
• Lion Nathan – promotional strategies
• L’Oreal Paris – marketing orientation and marketing mix
• Starbucks – price and product positioning
• Virgin Blue – ethical aspect of marketing
• Cadbury – legal aspect of marketing

 

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